A WORD FROM THE FOUNDER

Built From the Inside Out

I saw a gap where founders across Africa were leaving money on the table simply because they couldn't articulate their own business metrics. I decided to create systems that would change that.

My name is Sarah and I have over a decade of experience working with SMEs across the Sub-Saharan region. I got to see first hand where gaps were with businesses and these systems are built from that deep, on-the-ground knowledge, not theory. If you are committed to your journey, these systems are where that journey begins.

These are the very tools I have used to help businesses understand their finances, sharpen their strategy and position themselves for growth and funding. They work because they were built by someone who has sat on both sides of the table.

Sarah Mburugu

Sarah Mburugu

Founder, Sara & Life · VC & Corporate Finance

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10+ Years

Working with SMEs across Sub-Saharan Africa

Real Tools

The same systems used in live advisory work

Built to Fund

Designed to make businesses investor-ready

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