About Us -

A WORD FROM THE FOUNDER

I kept meeting founders across Africa who were leaving money on the table. Not because their businesses were failing, but because they couldn't see the numbers that actually mattered. Which marketing channel was bringing in paying customers versus quietly draining their budget.
Whether last month's "good sales" were real profit or just cash moving through the business. Which product, region or agent was actually carrying the business and which one was dead weight.

Through years of building corporate finance and investor-ready financial models, I decided to build Excel-based business management systems that would answer these questions in minutes, not in hours of spreadsheet guesswork.

Sara Mburugu

Founder · Fundametrics

The Gap I Kept Seeing

I have over a decade of experience in financial modelling and business systems for SMEs across Africa. Working directly inside these businesses, I kept seeing the same gap repeat itself: founders were making decisions on marketing spend, staffing, expansion and pricing without the specific numbers behind those decisions. Not because they lacked ambition, but because affordable financial modeling for small business, built as a genuine spreadsheet vs. ERP alternative rather than another monthly subscription, simply didn't exist for this market.

That gap is exactly why every Fundametrics system is a financial management system, inventory management system, HR and payroll system or agency and commission system built entirely in Excel, with no logins, no internet dependency and no per-user fees. Where a small business financial model built on QuickBooks or an ERP comes with recurring costs and a learning curve, a well-built excel financial reporting template can deliver the same business cash flow tracking and executive KPI dashboard clarity, at a fraction of the cost, with your data never leaving your laptop.

CRITICAL REVENUE & OPERATIONAL LEAKAGE

The Five Common Gaps

Subtle discrepancies in daily operations that drain profit, limit scale and create unseen vulnerabilities for founders.

Sales & Revenue Intelligence

Founders couldn’t tell which marketing channel was actually converting, leading to high spend on failing campaigns while winning paths remained completely underfunded.

Inventory & Stock Control

Founders were finding out a product had expired or had quietly become dead stock, losing thousands in raw capital because tracking systems only existed in memory.

Financial Clarity: Profit vs Cash

One of the most common and expensive gaps: founders confusing profitability with cash flow, resulting in sudden cash crunches despite strong book sales.

Agent & Commission Accuracy

Businesses running on agents or commission-based sales teams were calculating payouts by hand every month, leading to regular human errors, disputed payments and team friction.

People Management Without Admin Load

Founders were tracking staff leave on paper and losing track of salary advances. Transitioning away from manual records eliminates errors and saves hours of mental load.

Your Journey to Real Growth Begins Here

These are the same tools I use with my own clients to help them understand their numbers, sharpen their strategy and position their business for real growth. If you’re committed to that same journey, this is where it begins.